Our pool membership dues are due before May 1. If we pay on or after May 1 there is a penalty. My husband mentioned that people will forgo a discount but do not want to pay a penalty. Does the wording make that much of a difference?
For example: pool membership dues that cost $1,000 and are discounted to $900 if you pay before a certain date is the same as $900 with a $100 penalty if paid after a certain date.
They also have another way to get your money even earlier. If you pay by March 15 you will rec. 5 guest passes for free.
Wait there is more. You can prepay for guest passes, 5 for $20 rather than 5 for $25 later.